The vegan beauty industry has been experiencing a significant boom, with consumers increasingly demanding ethical and sustainable alternatives to traditional beauty products. According to a report by Grand View Research, the global vegan cosmetics market is projected to reach $26.16 billion by 2030, growing by a CAGR of 6.3%, and driven by a rising consciousness surrounding animal welfare, environmental concerns, and a desire for transparency in product formulations. According to data received from Spate, the hashtag #veganmakeup garners 3.1K average weekly views on TikTok, growing by +48.3% weekly, with vegan beauty garnering up to 1.2K average monthly searches. Yet, behind the surge in popularity lies a complex ecosystem of supply chain challenges, manufacturing concerns, and marketing hurdles that vegan beauty brands must navigate.With consumers becoming more conscientious than ever about what goes into the products they use, vegan beauty has emerged as one of the most sought-after categories. Vegan cosmetics refer to products free from any animal-derived ingredients, including common substances such as beeswax, lanolin, collagen, and carmine. Interestingly, the market has seen more mainstream players entering the vegan beauty space. While brands like The Body Shop are being announced as the first global beauty brand with 100% vegan portfolio certified by The Vegan Society, others like Hourglass and Cover FX have made bold statements about transitioning or already offering vegan product lines, aiming to tap into the rapidly growing segment.